There are many tools available for analysing how well (or badly) you are doing on social media. One company, Keyhole, has published a useful list. The software enables you to determine Key Performance Indicators (likes & shares; replies & comments; clicks that links & content generate). Some tools are well-known (Brandwatch, Google Analytics & Hootsuite), others may be new (Buffer, BuzzSumo, Crowdbooster, Klout, Little Bird, Rival IQ, Tailwind, etc. ). Some are free, but you can pay up to $150,000 a month for others!