2017-18: Facebook to Share Russia-linked political ads with US investigators
In a landmark decision, Facebook founder Mark Zuckerberg has announced that his company will share 3,000 Russia-linked political adverts with US investigators. He also pledged to make political advertising more transparent on his network in future. Here’s an extract from a BBC report on the development:
"We will work with others to create a new standard for transparency for online political ads," he said in a live address on his Facebook profile. He said political advertising will now carry disclaimers about which campaign or organisation paid for it. He added that the company was continuing to investigate instances of foreign actors abusing its advertising platform, including Russia and other 'former Soviet states'.
The move to share details with investigators comes after considerable public pressure for Facebook to be more transparent - and is being interpreted by some as an attempt to fend off any potential regulation from the US government. Earlier this month it was revealed that politically-charged advertising had been targeted at American voters, paid for, Facebook believed, by Russian actors with links to the Kremlin.
The adverts did not support a specific candidate, Facebook said, but instead posted inflammatory information on hot topics, such as immigration."
A report in The Guardian commented that: “This proactive approach to a growing public relations problem is par for the course for Facebook. The company has a tendency to respond to negative press, and with US lawmakers making noise about the $100,000 in Facebook ads purchased by a Russian influence operation during the election, Zuckerberg may hope that he can pre-empt regulation… Facebook grew to its current size, influence and wealth by selling advertisements. And it sold those advertisements by convincing users to provide it with incredibly intimate information about our lives so that advertisers could in turn use that information to convince us to do things.
But the CEO of an advertising company can’t afford to denigrate the power of advertising too much; his revenues depend on his actual paying customers believing that Facebook can influence behavior.” *
More recently, Zuckerberg has said that he regretted dismissing concerns about the Facebook’s role in
influencing the US presidential race: “After the election, I made a comment that I thought the idea misinformation on Facebook changed the outcome of the election was a crazy idea. Calling that crazy was dismissive and I regret it... This is too important an issue to be dismissive.”The Guardian reported
earlier this year that a series of Conservative party attack ads in the
UK were sent to voters in a key marginal constituency, utilizing dummy
Facebook accounts.
* For an interesting update on this story see this piece
bu Dave Lee which makes the point that: "If Facebook’s algorithms were executives, the public would be
demanding their heads on a stick, such was the ugly incompetence on
display this week... Facebook didn’t create a huge advertising service by getting contracts with big corporations. No,
its success lies in the little people. The florist who wants to spend a
few pounds targeting local teens when the school prom is coming up, or a
plumber who has just moved to a new area and needs to drum up work. Facebook’s
wild profits - $3.9bn (£2.9bn) between April and June this year - are
due to that automated process. It finds out what users like, it finds
advertisers that want to hit those interests, and it marries the two and
takes the money. No humans necessary. But unfortunately, that
lack of oversight has left the company open to the kinds of abuse laid
bare in ProPublica’s investigation into anti-Semitic targeting."










