2017-13: Troops, Trolls & Troublemakers
In July the Oxford Internet Institute (OII) released a Working Paper on the activities of ‘cyber troops’ — government, military or political party teams committed to manipulating public opinion over social media. The OII describes the report as “the first comprehensive inventory of the major organizations behind social media manipulation.” It compares organisations across some 28 countries and finds that “cyber troops are a pervasive and global phenomenon” and that “many different countries employ significant numbers of people and resources to manage and manipulate public opinion online, sometimes targeting domestic audiences and sometimes targeting foreign publics.”
The propagandists are exploiting every social media platform — Facebook, Twitter, Instagram and beyond — and rely on human users and computerized 'bots' that can dramatically amplify the power of disinformation campaigns by automating the process of preparing and delivering posts. The bots interact with human users and also with other bots.
Here are the reports main conclusions:· The earliest reports of organized social media manipulation emerged in 2010, and by 2017 there are details on such organizations in 28 countries.
· Looking across the 28 countries, every authoritarian regime has social media campaigns targeting their own populations, while only a few of them target foreign publics. In contrast, almost every democracy in this sample has organized social media campaigns that target foreign publics, while political-party-supported campaigns target domestic voters.
· Authoritarian regimes are not the only or even the best at organized social media manipulation. The earliest reports of government involvement in nudging public opinion involve democracies, and new innovations in political communication technologies often come from political parties and arise during high-profile elections.
· Over time, the primary mode for organizing cyber troops has gone from involving military units that experiment with manipulating public opinion over social media networks to strategic communication firms that take contracts from governments for social media campaigns.










