2017-24: Cambridge Analytica taken to Court over how it Profiled US voters during Election
A US citizen, David Carroll, is suing Cambridge Analytica
for not releasing information that it holds on him. According to lawyers this could be a landmark
case.
Cambridge Analytica , the company at the heart of Trump’s data operation, is reported to have created profiles of 240 million Americans. In January, Carroll discovered that he had the right under UK law to ask for his personal data back from the company, and when it failed to supply it, he started filing pre-trial actions to sue the company.
Carroll was shocked when CA sent him a ‘profile’ that it had created about him though not the data it was created from. “It was very strange and unsettling because they had given me ‘scores’ for different issues but I had no idea what they’d based this on.” The company scored him 3/10 on 'Gun Rights Importance', 7/10 on 'National Security Importance' and 'unlikely' to vote Republican!
Wondering how they had come up with this information, Carroll reported the firm to the UK Information Commissioner’s Office , which is investigating the use of data in political campaigning; he also launched a CrowdJustice campaign and is appealing to the public to help him take the case as far as he can through the British courts.
Carroll’s solicitor, Ravi Naik, observed that, “In the US, Americans have almost no rights over their data whatsoever, but the data protection framework is set up in such a way that it doesn’t matter where people are: it matters where the data is processed.” When it became clear that CA had processed Americans’ data in Britain, it suddenly opened up a window of opportunity.










