2017-10: Mozilla: 'Building a movement to fight misinformation'
In August Mozilla launched its Mozilla Information Trust
Initiative(MITI), which it describes as “a comprehensive effort to keep the
Internet credible and healthy.” It is “developing products, research, and
communities to battle information pollution and so-called ‘fake news’ online.”
It explains why as follows: “Imagine this: Two news articles are shared simultaneously online. The first is a deeply reported and thoroughly fact checked story from a credible news-gathering organization. Perhaps Le Monde, the Wall Street Journal, or Süddeutsche Zeitung . The second is a false or misleading story. But the article is designed to mimic content from a credible newsroom, from its headline to its dissemination.
How do the two articles fare? The first article—designed to inform—receives limited attention. The second article—designed for virality—accumulates shares. It exploits cognitive bias, belief echos, and algorithmic filter bubbles. It percolates across the Internet, spreading misinformation.
This isn’t a hypothetical scenario—it’s happening now in the U.S., in the U.K., in France, in Germany, and beyond. The Pope did not endorse a U.S. presidential candidate, nor does India’s 2000-rupee note contain a tracking device. But fabricated content, misleading headlines, and false context convinced millions of Internet users otherwise.”
“The impact of misinformation on our society is one of the most divisive, fraught, and important topics of our day. Misinformation depletes transparency and sows discord, erodes participation and trust, and saps the web’s public benefit. In short: it makes the Internet less healthy. As a result, the Internet’s ability to power democratic society suffers greatly.”
So Mozilla is “investing in people, programs, and projects
that disrupt misinformation online”and it isseeking partners and allies to help it do so.










